Media Branding for CMU

CMU Undergrad School of Design Admissions

Role: Social Media Content Strategist

Focus: Digital Marketing · Motion Content · Social Media Strategy · Education Branding

—This project reimagined the digital brand presence for undergraduate admissions at Carnegie Mellon School of Design.

As the Social Media Content Strategist, I developed a motion-friendly identity system tailored for Gen Z audiences, focusing on social-first content formats that could live across Social Media mainly as Instagram, and the admissions site. Collaborating with the admissions team and student ambassadors, I directed and produced branded visual assets, ranging from interactive reels and carousel posts to web-friendly banners and content templates. I also led content ideation, art direction, and rollout planning, ensuring each media campaign contents aligned with the school’s human-centered and experimental ethos across digital channels.